We regularly hold events with key industry bodies such as the Financial Times, PM Forum, PSMG and other partners. Have a look at some of our past events to understand how we share our expertise with clients.


Strategy breakfast – Strategy implementation 2: Business processes and organisational design

With Ben Kent, Stephen Newton

The invitation-only breakfast will bring together Managing Partners, Partners and Business Services Directors across the professional services industry with the opportunity to share ideas and best practice in a Chatham House Rules setting.

Thursday 27 April 2017

Côte Brasserie - Barbican, 57 Whitecross St, London EC1Y 8AA

Strategy breakfast – Strategy implementation 1: People processes and HR

With Ben Kent, Stephen Newton

The invitation-only breakfast will bring together Managing Partners, Partners and Business Services Directors across the professional services industry with the opportunity to share ideas and best practice in a Chatham House Rules setting.

Thursday 30 March 2017

Côte Brasserie - Barbican

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Client Journey Map Sprint – Build your own client journey in 90 minutes!

With Ben Kent, Mark South

 

This will be an interactive round-table session with group work and practical exercises which will build upon the theory delivered in Part 1. The workshop will be high paced, practical and fun.

Testimonials from previous workshop:
“Speakers very knowledgeable and enthusiastic”
“Thank you all, that really was a great session – practical ideas for doing something about innovation after all the talking that’s been going on lately!”

Cost: Member £50.00 + VAT   Non-member: £100.00 + VAT
To register for a place please email [email protected] or telephone 0207 033 9150

Thursday 23 March 2017

Addleshaw Goddard LLP, Milton Gate, 60 Chiswell Street, London EC1Y 4AG

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Thought leadership: Transforming insight into BD opportunities

With Ben Kent, Alastair Beddow

Join Meridian West experts and marketers from leading advisory and financial service firms to discuss how thought leadership and insight campaigns can be used to unlock BD opportunities with clients and prospects. The breakfast presents an opportunity to share ideas and best practice in a Chatham House Rules setting, covering issues such as:

  • What clients really value from thought leadership and insight campaigns;
  • Effective approaches to insight campaign planning and idea generation;
  • Linking campaigns to business strategy, innovation and proposition development;
  • Measuring and maximising the ROI of campaigns;
  • How to get fee-earners to use content with their clients to support account management and business development.

Places are strictly limited. Email [email protected] to reserve your place.

 

Thursday 2 March 2017

Côte Brasserie - Barbican

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The 2017 Benchmark: Marketing priorities, strategies & actions

With Alastair Beddow

In a time of rapid change, how can marketers contribute more successfully to their firm’s strategy? What investments are needed in people, skills and technology to ensure their marketing and BD functions are fit-for-purpose? Join us in March as Meridian West answer these questions, showcasing and debating findings from our 2017 Marketing Director Benchmark.

Our Benchmark tracks changes in marketing priorities and activities. This year we specifically focus on:

  • Priorities for 2017, and what this means for marketing budgets and investment
  • How marketers can best contribute to strategic change in their firm
  • Best practices in client experience, innovation and improvement
  • Important skills required by marketers and how these can be developed.

We hope you can join us for an unmissable session. Book early as last year’s event was sold out! A summary of the 2016 Benchmark findings can be found here.

We do hope you can join us.

Thursday 2 March 2017

KPMG, 1 Sovereign Square Sovereign Street Leeds LS1 4DA

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Strategy breakfast – The strategic leader: communicating a strategy with credibility

With Ben Kent, Stephen Newton

Join Meridian West experts and senior leaders from advisory and professional services firms to discuss how best to define and articulate a compelling strategic vision that will resonate with internal colleagues and the external market. The breakfast presents an opportunity to share ideas and best practice in a Chatham House Rules setting, covering issues such as:

  • Avoiding the cliché – how to be credible and authentic in your strategic communications;
  • Building the evidence base for strategic change and using this to maximum advantage;
  • How best to managing active and passive dissent when developing and communicating strategy;
  • Effective techniques for high impact of internal and external strategy communications; and
  • Enhancing your personal credibility and influence among internal and external stakeholders.

Places are strictly limited. Email [email protected] to reserve your place.

Thursday 23 February 2017

Côte Brasserie - Barbican

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All you need to know about Client Journey Mapping

With Madeleine Bell & Ben Kent of Meridian West and Mark South of TurnTwo

In this interactive session we will provide a practical guide to client journey mapping including:

  1. Case studies of professional services firms who have developed client journey maps
  2. When to use a CJM
  3. A step-by-step guide to creating your own CJM including:
    •                       Creating client personas – segmentation and cluster analysis
    •                       Exploring touch points
    •                       Understanding clients’ emotions and frustrations
    •                       Using CJMs to drive business performance

Madeleine Bell is an analyst at Meridian West, having gained a degree in Politics from the University of Cambridge. Recent clients have included PwC, KPMG, Grant Thornton, ACCA, Bond Dickinson and AddleshawGoddard.

Ben Kent is the founder and Managing Director of Meridian West. He helps firms become more client-focused and notable clients include the Financial Times, BDO, PwC, KPMG, Grant Thornton, Coutts & Co., Deutsche Bank, Allen & Overy, and DLA Piper.

Mark South is the Managing Partner of turntwo. He works with private equity investors and Board level executives of portfolio companies to achieve their growth ambitions. Mark has led some of the UK’s largest marketing transformation programmes over the last two decades. His clients include HgCapitalCapital, Cabot Square Capital, RBS and Permira.

Cost: Member £50.00 + VAT   Non-member: £100.00 + VAT   

To register for a place please email [email protected] or telephone 0207 033 9150.

Terms of Booking and Cancellation Policy

Receipt of your booking indicates acceptance of liability to pay the attendance fee. Cancellations received in writing more than 7 days before the seminar will be refunded, less £10 administration fee. We regret that no refunds are allowed for cancellations or transfers within 7 days or for non-attendance. PSMG reserves the right to refuse admission if payment is not received prior to the event.

Tuesday 7 February 2017

London TBC

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Client feedback: Using insights to improve the client experience

With Ben Kent, Alastair Beddow

Join Meridian West experts and marketers from leading advisory and financial services firms to discuss how to best use feedback from clients to make improvements to client experience, and to drive satisfaction, loyalty and financial performance. The breakfast presents an opportunity to share ideas and best practice in a Chatham House Rules setting, covering issues such as:

  • Changing expectations about service and client experience for professional firms;
  • Top tips to measure and benchmark your firm’s performance, and identify areas where improvements needs to be made;
  • Using technology to automate analysis and streamline project management;
  • Closing the loop – communicating and acting on feedback from clients; and
  • Using client feedback data to improve business performance and profitability.

Places are strictly limited. Email [email protected] to reserve your place.

Thursday 2 February 2017

Côte Brasserie - Barbican

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Strategy breakfast – Evidence based strategy: the value of research to support strategic decision-making

With Ben Kent, Stephen Newton

The invitation-only breakfast will bring together Managing Partners, Partners and Business Services Directors across the professional services industry with the opportunity to share ideas and best practice in a Chatham House Rules setting.

Thursday 26 January 2017

Côte Brasserie - Barbican

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