Meridian West webinars

We’ve welcomed over 300 people from 200 professional services firms to our Virtual Breakfasts so far…

“The webinar series I have found really useful and has provided excellent food for thought and insight in some things I had not thought about. I think the timing and length of them were spot on. Well done to you and Alastair for hosting these”

“great session, well-chaired around some good speakers with some interesting insights”

“great insights”

“Interesting discussion – thank you!”

“Very insightful. Thx!”

The next normal in professional services

We explore the impact the COVID-19 pandemic is having on professional services firms and discuss what it may mean for firms in the future.

The session is led by Meridian West’s Managing Director Alastair Beddow and Director Ben Kent, with guest hosts Nigel Clark (Global Head of Marketing & Communications, SLR Consulting), Keith Tracey (Managing Director, AON’s Professional Services Practice) and Paul Smith (former Chairman at Eversheds Sutherland).

Understanding the impact of COVID19 on your clients’ industry sectors

Alastair Beddow is joined by Milan Dalal (Director, Brook Intelligence), to explore what the data available so far tells us about the impact of COVID19 on various industry sectors and how this, in turn, will impact demand for professional services.

Simon Hack (Managing Director, Watts Aviation) and Simon Blaxill (Kent Blaxill) go on to discuss the impact of the pandemic on their businesses, whilst Andrew Tate (Restructuring and Transformation Partner, Kreston Reeves), provides further insight from the accountancy sector.

Brand communication and client engagement in the next normal

How can firms communicate clearly and effective while fostering brand loyalty and engagement, and maintaining their reputation? We discuss effective brand communication approaches at this unprecedented time.

Ben Kent of Meridian West is joined by Richard Silbermann (Creative Director, Brand Remedy), Christina Blacklaws (former President of the Law Society), Gemma Prescott (Head of Business Development: Advanced Delivery & Solutions, Allen & Overy) and Edward Peck (Co-Founder, International Asset Finance Network).

Your autumn communications plan: identifying the right topics

With many firms refocusing their client communications on immediate responses to the COVID19 pandemic, other macro trends have taken a back seat. Ben and guests discuss how best to plan thought leadership communications for autumn and beyond, and what topics your firm might want to consider.

Ben is joined by Suzanne Snowden (Director, Message Communication), Matt Baldwin (Managing Director, Coast) and Amir Hussain (Head of Marketing CBS, Deloitte).

How to keep the skills of your team fresh and relevant

Alastair Beddow and his guests discuss how professional firm can focus on keeping the skills of their teams fresh and relevant at this time of crisis. We also hear from Kimberly Bradshaw of Spotlight HR, sharing her advice for maintaining productivity under these new circumstances.

Alastair is joined by Mandy Warnock (Head of Learning & Development, CMS), Chris Howard (Director of Professional Legal Education, King’s College London) and Stephen Newton (Meridian West).

Client research in a remote environment

What changes should firms make to their programme to accommodate the COVID-19 environment and how can they keep their people engaged internally around client listening?  Alastair Beddow and guests discuss the important building blocks of effective client listening programmes, how the focus of listening activity has changed, and how secondary research can enhance the insights generated from client listening.

Alastair Beddow of Meridian West is joined by Michelle Panayi (Head of Client Experience, Grant Thornton), Ian Bennison (Director of Marketing Operations. Intertrust), Milan Dalal (Managing Director, Brook Intelligence Centre) and Ben Kent (Meridian West).

Planning an effective campaign: lessons from Meridian West’s thought leadership benchmark

In this virtual breakfast, Ben Kent of Meridian West is joined by Matthew Yeomans (Sustainly), Matt Baldwin (Coast Communications) and Jeremy Grant (PwC). They discuss: – Steps to create high impact thought leadership campaigns – How professional firms can focus on credibility and purpose in their thought leadership content – What topics will be important to clients emerging from the post-COVID-19 environment The Meridian West and Coast Communications Thought Leadership Benchmark can be downloaded here

New approaches to journey mapping and client segmentation

Ben Kent and his guests explore client journey mapping and segmentation techniques and how they can be applied to a professional services contex. They go on to explore lessons that can be learned from consumer industries and how the insights generated can be used to improve business performance, and change fee-earner behaviours.

Ben Kent is joined by Prity Kanjia (Business Development – Global Markets at Freshfields), Miles King (former CMO at Arup and Marketing Director at Diageo) and Alastair Beddow (Managing Director at Meridian West).

Steps for successful new proposition development

Ben Kent of Meridian West discusses the steps required for successful proposition development in professional services . They examine the reasons why professional services are moving to a blended services and product business model, the steps required to embrace productisation successfully, and how to use customer research to test demand and economic model.

Ben is joined by Paul Avis, Strategic Propositions Director at Canada Life, Jeremy Tobias Tarsh, founder of Totallylegal.com; Legistics Limited and a Director and Editor-in-Chief of web services at Practical Law Company , Simon Drane, founder of Earlsferry Advisory and Alastair Beddow, Managing Director at Meridian West.

Do you KPIs reflect what’s important in this new normal?

Alastair Beddow of Meridian West and his co-hosts explore whether professional services have the right KPIs to measure success in this new operating environment.

He is joined by a panel of experts: Freddie Hospedales, Global Head of Marketing at ERM, Sarah Donnelly, Maketing and Communications Director at Blick Rothenberg, Andy Knox, former Head of Strategy for Global Markets at Freshfields and now at Knox Advisory -and Helen Trudgeon, Head of Marketing and Business Development at Meridian West.

New skills for a new reality – the marketing function of the future

Alastair Beddow and his co-hosts examine the key skills and roles required within marketing and business development teams as professional firms refocus their activity. With budgets under pressure, how can teams remain productive and support business goals effectively?

Alastair is joined by Susanne Pugsley, Managing Director of Pugsley Sidwell Business Development, Nicole Bisson, Head of Global Business Development and Marketing Operations at Turner and Townsend, Julie Mortimer, Director of Business Development and Marketing at Mills and Reeve, and Jonathan Litterick, Senior Consultant at Meridian West.

Transitioning to a new professional services sector

Alastair Beddow, Managing Director of Meridian West, is joined by a panel of industry leaders to discuss how the professional services sector survives in a post-COVID reality and what changes made over the previous three months represent the clearest opportunities for future growth a development.

The panel includes Christina Blacklaws, former Law Society President and Chair of the LawTech delivery panel, Mary Bonsor, founder and CEO of F-LEX, Milan Dalal, Managing Director of Brook Intelligence Centre and Ben Kent, Director of Meridian West.