Developing a Thought Leadership Programme

We enable you to create good ideas and take them to clients

Firms that educate prospective clients tend to be viewed as true experts, not only in their own field but in issues that matter to clients. They are perceived to highlight opportunities, add real value and offer solutions rather than simply parrot the relevant legislation. A well executed thought leadership programme supports firms by enabling them to share their knowledge and expertise, and support their business development.

Thought leadership comes in many forms, but genuine thought leadership always delivers relevant, insightful content to clients. Meridian West have run thought leadership programmes for over 17 years for a range of clients including Pinsent Masons, Allen & Overy, BDO and Grant Thornton. Our practical experience, knowledge and research capabilities delivers high quality, cutting edge content to our clients.

What participants will learn

What thought leadership really is
What represents good thought leadership
How to plan a thought leadership campaign
How to secure internal buy-in
How to select and prioritise relevant issues
Developing hypotheses
Qualitative and quantitative research options
How to present your findings to clients

The workshop includes the use of different media to repurpose content and deliver it by way of a blended approach, in bite-sized pieces that are easily digested or a more structured format as appropriate.

Content and learning outcomes

Participants will be expected to do c. 30 minutes of pre-reading including:

A case study – developed by your firm, based on a Meridian West template
Meridian West research / your firm’s own client feedback

Logistics and cost

The workshop is for groups of 8 – 15 people
Participants can be from marketing, business development, research professionals, subject matter experts and partners
Fee includes access to Meridian West research

About Meridian West workshops

Our workshops are based on practical experience and our research with over 1000 buyers of professional services each year (meaning that we know exactly what delights – and irritates – clients like yours). The content is practical, proven in the real world and action-oriented. Delivery is interactive.