Coffin Mew: Embedding Commerciality Into The Culture


For Coffin Mew, a medium-sized, ambitious law firm based on the South Coast, the issue of commerciality has become increasingly prominent following feedback from its clients.


Working with the Commerciality Hub’s framework analysing ‘7 habits of commerciality’, Coffin Mew’s staff have been coached on scoping, service delivery and pricing techniques, and how to better understand clients’ business objectives.


Coffin Mew have delivered increasingly commercial pitches and advice, and are winning more work.

Read the full case study here.