Breakfast workshop: How to create an evidence-based BD strategy

Thursday 31 October 2019
8:15 (for an 8:30 start) - 10:00

In Meridian West’s latest Business Buyers Barometer research, 53% of the 800 senior buyers of professional services interviewed said their level of trust in professional advisers had diminished. Meanwhile, 52% said that professional firms talk a lot about innovation but fail to deliver real change in service experience. Buyer dissatisfaction is on the rise – how will your firm respond?

Never has there been a more important time to have a robust, evidence-based strategy that is aligned with the primary concerns of your buyers and unlocks future work opportunities.

You are invited to an interactive, case study breakfast on Thursday 31st October where Alastair Beddow, Managing Director of Meridian West, will explore:

  • How to build a reliable evidence base for strategic decision-making in your firm
  • How to stress-test your strategy against the trends influencing buying behaviour
  • How to avoid the common pitfalls professional firms encounter when developing and implementing strategy 

Places are limited and allocated on a first come first served basis, so please get in touch if you would like to attend.

Each attendee will also receive a copy of Meridian West’s “How to guide” giving more practical advice on developing strategy within professional firms.

The Bull Room, Swan, Shakespeare's Globe, 21 New Globe Walk Bankside, London, SE1 9DT