8:15am (for an 8:30 start) - 10:00
We know that clients are anxious but active in the thought leadership space. These (and other) findings come from our own 2018 Business Buyers Barometer research of 800 buyers of professional advice in the UK. But what does this mean for deciding what thought leadership topics to cover, and what should firms be focussing on in 2019?
Moderated by Meridian West’s Ben Kent, and led by Suzanne Snowden, former Global Director of Thought Leadership at PwC, this breakfast will be looking forward to the big trends that are transforming thought leadership:
- What are the top issues keeping CEOs, CFOs and GCs from restful sleep?
- How do you best deploy multiple channels to amplify the impact of your thought leadership and cut through the noise?
- What are the latest tools available to support an effective and distinctive digital-first approach?
Thought leadership is an excellent way to inform clients about the issues and trends that will impact their organisation. At the same time it can provide a platform to showcase your firm’s insight and expertise. But to have maximum impact, you need thought leadership which is distinctive, based on original insight or research, and addresses practical and relevant issues for your clients. Join us over breakfast to find out more about how to achieve that maximum impact.
The breakfast will include a moderated discussion (under strict Chatham House rules) where you will have the opportunity to share your own thoughts and experiences of how best to approach successful thought leadership campaigns in the year ahead.
More about Suzanne Snowden, Founder & Director, Message Consulting Ltd
Suzanne is Founder and a Director of Message Consulting Ltd, a brand, marketing and communications consultancy. Her previous roles include Global Director of Thought Leadership at PwC where Suzanne was responsible for the firm’s Research and Insights programme. She has designed and executed a number of high impact digital-first projects including PwC’s Future In Sight programme and PwC’s flagship Annual Global CEO Survey which she launched each year at the World Economic Forum in Davos. Suzanne has led a broad range of marketing, business development, communications and research projects in the UK and in an international professional services environment. As a consultant, she has delivered marketing, communications and strategy solutions for organisations in legal and professional services, telecoms, media and advertising industries.
This is an invitation-only event, but please do get in touch if you would be interested in joining us.