How to differentiate and refresh your Brand

Thursday 20 June 2019
8:15am - 10:00am

At a time when client experience has become the watchword underpinning many professional services brands, Meridian West’s experts will share practical tips and advice to help you differentiate and refresh your firm’s brand in the marketplace in a way that is credible and compelling for clients.

Moderated by Meridian West’s Alastair Beddow, and led by Jim Walton, Managing Director of Ascend Studio, a boutique, full-service branding consultancy, this 90-minute interactive session, held over breakfast, will be able will provide an opportunity to share best practice ideas with a branding expert and your peers at other professional firms. At the end of the session you will come away with a clearer understanding of the opportunities to differentiate your firm’s brand. The workshop will cover:

  • Understanding the architecture and DNA of your brand
  • When & why do you need to rebrand?
  • Demystifying the brand development process and who needs to be engaged
  • How to launch to market successfully and inspire internally

Each attendee will also receive a copy of Meridian West’s “How to guide” giving more practical advice on reinvigorating your firm’s brand.

More about Jim Walton:

With over 20 years experience working within the design industry, Jim manages the delivery of Ascend Studio’s client design communications and brand strategies. Jim’s portfolio covers most industry sectors, but his main focus in recent years has been delivering robust creative design solutions within the services sector. Bringing big brand thinking to both analogue and digital platforms for clients including Farrer & Co, Cushman & Wakefield, Heidrick & Struggles & BNP Paribas.

Swan, Shakespeare's Globe, 21 New Globe Walk, Bankside, London, SE1 9DT