Planning an effective campaign: lessons from Meridian West’s thought leadership benchmark

Tuesday 26 May 2020
09:00 - 09:30

Ben Kent with guest hosts Matt Baldwin of Coast Communication, Jeremy Grant, Senior Content & Thought Leadership Editor and Director PwC, and writer and journalist Matthew Yeomans

As clients look to their professional advisers for fresh insights on how to rebuild their businesses, thought leadership is an important business development tool. We explore what lessons for campaign design and roll-out can be gained from Meridian West’s recent thought leadership benchmark study.

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