12:00 - 14:00
Join Jonathan Litterick and Ben Kent from Meridian West for a discussion on the best tools and techniques including:
- Video vox pop interviews to create compelling stories
- Personalised benchmarking tools
- Advanced segmentation
- Pulse surveys
- Using c-suite panels
Ben and Jonathan will share their extensive expertise and experience in deploying these methodologies on their clients’ thought leadership campaigns.
This session will be particularly useful for individuals responsible for content development at professional and financial services companies looking for new approaches to create impactful and innovative campaigns.