PSMG: Thought Leadership Part 2. Ideas Lab: creating impactful thought leadership campaigns

Thursday 23 May 2019
12:00 - 14:00

This Ideas Lab will be a fun and interactive workshop that will help you design a great thought leadership campaign.

Matt Baldwin (Coast Communications), Jonathan Litterick (Meridian West) and Ben Kent (Meridian West) have developed the Ideas Lab to take you step-by-step through the planning process.

It will ensure your campaign ideas have the necessary buy-in from senior colleagues in your firm, and that the research inputs and outputs are designed to maximise the impact of your available budget.

Ideas Lab Agenda:

  • Why – defining your goals
  • The Big Idea – what is the story you want to tell?
  • Audience – are you targeting the c-suite, the press or specialists?
  • Business case – which content will give you the best return on investment?
  • Inputs – the best research techniques
  • Outputs – creating digital and hard copy assets, including portals, diagnostic tools and animations
  • Stakeholder engagement – ensuring your staff and partners are using the content with your clients

Lab Leaders: Matt Baldwin, Managing Director, Coast, Jonathan Litterick, Consultant and Ben Kent, Managing Director both Meridian West

Matt Baldwin is the managing director of Coast, a PR and communications consultancy. He has worked in the professional services sector for 25 years in senior PR and BD roles, establishing Coast some 15 years ago. Matt and his team work with law, accounting and property consulting firms around the world developing and implementing PR and communications programmes.

He has lead thought leadership programmes for firms including PwC, Kreston Reeves, Winckworth Sherwood, Collyer Bristow. He is a former journalist and past editor of the PSMG Magazine.

Ben Kent founded Meridian West in 2001 following a successful career as a corporate lawyer at Freshfields with the vision to help professional and financial firms to become more client-focused. His practice focuses on working with professional firms to build the evidence they need to make strategic choices about their future growth and development, and to help them achieve strategic change within their business. Over the last two decades his practice has evolved to advise on specialist areas including market strategy, client service improvement, thought leadership and skills development.

His clients include BDO, PwC, KPMG, Grant Thornton, Coutts & Co., Deutsche Bank, GVA, Allen & Overy, Farrer & Co, and Addleshaw Goddard.

Jonathan Litterick is a consultant at Meridian West, providing project management and analysis on a wide range of client projects. Recent projects have involved a number of thought leadership initiatives with a focus on personalisation and digitalisation. He has significant experience of facilitating workshops and building dashboards in collaboration with a wide range of clients to deliver thought leadership.

Prior to joining Meridian West, Jonathan worked within Private Equity, where he was responsible for the operations & strategy of an international portfolio. This included responsibility for operational oversight, performance management and reporting of the firm’s portfolio, which spanned a range of industries and jurisdictions. He also launched a blockchain infrastructure company and has worked within collaborative learning technology.

Event price: £125 + VAT Members receive more than a 50% saving on the full price and pay £60 + VAT)

To register for a place please email [email protected] or telephone 0207 033 9150

Baker & McKenzie LLP, 100 New Bridge Street, London, EC4V 6JA