The Leadership Forum | The evolution of thought leadership in a virtual world

Tuesday 20 October 2020
13:30 - 14:30

The next in our series of Leadership Forum events looks at the evolution of thought leadership in a virtual world.  In this session we’ll be discussing what topics we should be considering, what techniques we should use to gather our research, and how we go about sharing our findings.

Some of the areas we’ll be looking at include:

  • What topics will tap into what clients are focused on – how far has this shifted over the past 6 month and how do we avoid “me too”?
  • Looking beyond traditional research methods – what techniques work best for gathering meaningful research quickly?
  • Personalisation, dashboards and innovation to engage with clients and share your findings.

Once again, Matt Baldwin, Managing Director of Coast Communications will be facilitating, alongside Ben Kent founding director of Meridian West, who’ll share his insights into our experience over the past 6 months and how we have seen thought leadership evolve since early March.

Designed to be interactive, each month we bring together a changing group of around six to twelve leaders across professional services (legal, accounting, consulting, advisers) for peer-to-peer conversations to focus on the key business strategy challenges and opportunities we observe in our practice with clients and across the market.

As with all our Leadership Forum events, this roundtable is by invitation only but please contact us if you’d like to learn more or to register your interest in joining us.

More about the Leadership Forum

We are developing a community of senior leaders in professional services through a series of invite-only virtual roundtables in the autumn, that we are calling “The Leadership Forum”.

The specific areas we will be exploring in each session will be circulated in advance to give participants the opportunity to consider the key talking points  they would be most interested in talking to.

Our ambition in these sessions is to “get under the skin” of some of the knotty issues impacting firms, and deepen the discussion around outcomes and solutions, alongside the diagnostic. As we build this Leadership Forum community, we are also very open to suggestions from our participants on other topics we should be talking about.

In order to facilitate a frank and open exchange of views, these sessions will be private, but we may look to incorporate some of the generic insights shared in them in our own market commentary.

We firmly believe that there is a place for a more substantive debate and analysis around strategic leadership issues in professional services and that Meridian West is well-placed to bring to the table a “from the ground” business take which draws on our learnings from the diverse mandates we are carrying out.

Please get in touch if you’d like to learn more or to register your interest in joining us.

“Meridian West’s industry knowledge and network mean their Leadership Forums are always insightful and worth joining. The open conversation with peers is something you rarely find elsewhere.  I usually pick up two or three ideas I can take back into my business straightaway.

Nigel Clark, Global Head of Marketing and Communication, SLR Consulting