09:00 - 10:00
Marketing leaders are rethinking their communications plans for the rest of the year. The crisis has forced marketers to try a lot of new techniques – it has been a steep learning curve. We will share challenges and best practice as we all come to terms with this new world.
This virtual breakfast is a forum for senior marketing leaders, giving them the opportunity to talk openly with their colleagues at other firms.
Our agenda and discussion points will be determined by attendees but we feel that issues worthy of discussion include:
- Moving from in-person to virtual events. A whole new skill set is needed. What approaches work? What are the challenges? Are there any plans to move back to in-person events?
- Picking the right topics for content marketing. Focus on responding to the immediate crisis or looking forward to recovery and transformation? How to tailor contents to the specific interests of clients?
- Managing the pipeline – Attendance at webinars was very high during the height of lockdown. How do we maintain relationships with new contacts and identify opportunities?
This event is invitation only, held under strict Chatham House rules, but please get in touch if you would like to register your interest in joining us.