08:15 - 10:00
The most successful thought leadership campaigns build internal support and gain partner buy-in from the outset. They are aligned with business objectives to maximise the impact of available budget and resource.
In this session Meridian West will share our tried and tested methodology for building internal engagement around thought leadership campaigns to convince sceptics of the benefits of investing in a campaign.
We will explore how to gain buy-in and support to the idea of new thought leadership initiatives, how to utilise the input from subject matter experts effectively, and how best to engage stakeholders to ensure they use thought leadership content with clients and prospects.
Attendance at this event is by invitation only but please get in touch to register your interest or if you’d like to learn more about the Thought Leadership Club