Thought Leadership in action | cutting edge research techniques

Tuesday 17 August 2021
09:00 - 10:00

At Meridian West, we are delighted to have worked on thought leadership campaigns of all shapes and sizes in the professional services and financial services space for the last 20 years. The recipe for success is constantly evolving, highlighting the need for an ongoing refresh on the best ways of generating authentic and impactful insights.

Join us for a discussion on the latest tools and techniques we use to deliver thought leadership for our clients, including:

  • Video vox pop interviews to create compelling stories
  • Personalised benchmarking tools
  • Advanced segmentation
  • Pulse surveys
  • Using c-suite panels

This webinar will be delivered by Ben Kent, Founding Director of Meridian West and Jonathan Litterick, Senior Consultant with Meridian West. They will share their extensive expertise and experience in deploying these methodologies on our clients’ thought leadership campaigns.

This session will be particularly useful for individuals responsible for content development at professional and financial services companies looking for new approaches to create impactful and innovative campaigns.

We hope you can join us!