Thought leadership in 15 minutes | from research to conversations

The fourth and final webinar in our Thought leadership in 15 minutes series looks at how to use thought leadership as part of your business development activities to have conversations with clients. Professor Nigel Spencer and Helen Trudgeon discussed their MPF Award-winning thought leadership campaign on strategic L&D in professional services: Creating competitive advantage for professional services firms.

Our panel:

More about Thought Leadership in 15 Minutes

Our series of 15 minute masterclasses are practical guides on the latest tactics for delivering a successful campaign. Experts from across professional services discuss their experience of what really workswith Matt Baldwin, Managing Director of Coast Communications, all distilled into 15 minutes – with a bonus 15-minute Q&A at the end.