What proportion of the market is aware of your firm’s brand? What issues are prompting buyers to seek external help? How does your firm’s client service stack up against competitors? What investment in technology and innovation do buyers expect from professional firms?
Use the interactive tool above to explore some of the data from the 2017 Business Buyers Barometer.
Each year Meridian West conducts research among senior buyers of professional services – FDs, CEOs, General Counsel and others – about their experience working with professional firms and the issues that cause them to seek external advice.
Professional firms are invited to subscribe to the Business Buyers Barometer each year to gain access to exclusive insight and detailed analysis that will help inform their marketing and BD strategies, and measure the performance of their firm against competitors.
Meridian West’s advanced market segmentation techniques will help your firm understand where to priorities marketing and BD resource, and to spot new opportunities for your firm to win work.