Business Buyers Barometer

What proportion of the market is aware of your firm’s brand? What issues are prompting buyers to seek external help? How does your firm’s client service stack up against competitors? What investment in technology and innovation do buyers expect from professional firms?

Business Buyers Barometer (BBB) provides professional firms and B2B organisations with robust data about their clients and markets to help them stay ahead. It is the UK’s leading independent source of insight about the trends influencing buyers of professional services.

How will your firm compete in a low trust environment?

Over half of buyers of professional services have a diminished level of trust in their external advisers – just one of the findings from our 2018/2019 Business Buyers Barometer.

A data-led approach to business development strategy

For nearly 20 years Meridian West has interviewed tens of thousands of senior buyers of accountancy, legal and consulting services about their relationships with professional advisors. The insights are used by professional firms to:

  • Understand changing drivers of buying behaviour
  • Review business development and growth strategies
  • Benchmark the firm’s brand and client experience against competitors
  • Anticipate future trends impacting the professional services sector
  • Engage in smarter targeting, prospecting and business development

Meridian West’s advanced market segmentation techniques will help your firm understand where to priorities marketing and BD resource, and to spot new opportunities for your firm to win work.

Accessing the insight

Professional firms are invited to subscribe to the Business Buyers Barometer each year to gain access to exclusive insight and detailed analysis that will help inform their marketing and BD strategies, and measure the performance of their firm against competitors.

Watch our short guide to BBB 2018/2019

Business Buyers Barometer data and insight is available to professional firms in a range of subscription packages:

Get in touch to find out more.

  • In-Depth research report

    A comprehensive report on the key findings from the latest Meridian West research.

  • Tableau dashboard and self-service analytics

    Interrogate the data at your leisure and run your own reports using Tableau.

  • Advanced analytics and market segmentation

    Access to Meridian West’s advanced market segmentation, using cluster analysis and financial analytics.

  • Bespoke benchmarks and workshop

    Tailor-made presentation to your stakeholder team including benchmarks for your firm, plus detailed implications and recommendations from Meridian West.

  • Strategy planning

    An interactive workshop with your stakeholder team using data from Business Buyers Barometer and other Meridian West proprietary data sources to inform and support your future strategy.

  • Partner conference material

    We can package content and insights into a ‘state of the nation’ presentation for your partner conference, including optional facilitated breakout sessions.

A sample from Business Buyers Barometer 2017/2018

Find out more

To enquire about the Business Buyers Barometer or to find out more about our full range of services and to discuss your requirements: