Professional firms tend to be internally-focused organisations. With multiple demands from internal stakeholders and clients, there is often little time available to really get under the skin of what competitors are doing. Successful firms use competitor insight to understand how they perform relative to peers and their industry as a whole.
Meridian West can help your firm to:
- Identify strengths and weaknesses of your firm’s market positioning, marketing initiatives and content campaigns compared with competitors
- Measure awareness, market penetration and favorability of your firm’s brand, propositions and services compared with competitors
- Understand innovative best practice approaches from within the professional services sector and elsewhere
- Benchmark levels of spend and BD priorities for your firm compared with others in your sector