Thought leadership

Clients of professional firms look to their advisers to guide them through a complex and changing business, regulatory and macroeconomic environment. They want to know what their peers are up to, what best practice looks like, and importantly what unexpected issues are coming up over the horizon. 

Thought leadership can play a vital role in educating clients about the issues trends that will impact their organisation, and to help them maximise success in their own role. Thought leadership can uncover new opportunities for working with clients, raise awareness of a firm’s expertise, and strengthen relationships with existing clients when it is shared proactively.

To have maximum impact it is important that your firm’s thought leadership is distinctive, based on original insight or research, and addresses practical and relevant issues for your firm’s clients.

Alastair Beddow explains why
professional firms should invest
in thought leadership.

Examples of recent thought leadership Meridian West has helped to deliver include:


BDO - Telecoms Risk Factor

A global study of emerging risks for leaders in the telecommunications sector.

A&O - Unbundling a market

Trends in procuring legal services among 200 GCs and Heads of Legal at corporates and financial institutions.

BNP Paribas - Media Tech London

Research among London occupiers in the tech and media sectors on trends in office space usage.

Grant Thornton - SPA market best practice

Research into market best practice approaches for drafting sale and purchase agreements (SPAs).

South Square Chambers - Cross-border insolvency

Forecasting future trends in cross-bored insolvency based on insights from industry experts.

Meridian West can help your firm to:

  • Run an “Ideas Lab” to identify potential topics for thought leadership campaigns, linked to your business development strategy
  • Work with your internal teams to develop hypotheses to be tested in thought leadership research, and turn these into intuitive discussion guides
  • Undertake qualitative and quantitative research via online, telephone or face-to-face interviews
  • Identify press and PR hooks from campaigns and copy-write reports or other marketing collateral
  • Turn thought leadership insights into BD tool kits to strengthen internal engagement with thought leadership content
  • Coach fee-earners on the best way to use thought leadership with their clients to maximise their business development success rate

Interested in a complimentary 90 minute thought leadership planning and scoping workshop for your internal team?

Planning a thought leadership campaign: top tips

How to use thought leadership to build your personal brand