Thought leadership
Clients of professional firms look to their advisers to guide them through a complex and changing business, regulatory and macroeconomic environment. They want to know what their peers are up to, what best practice looks like, and importantly what unexpected issues are coming up over the horizon.
Thought leadership can play a vital role in educating clients about the issues trends that will impact their organisation, and to help them maximise success in their own role. Thought leadership can uncover new opportunities for working with clients, raise awareness of a firm’s expertise, and strengthen relationships with existing clients when it is shared proactively.
To have maximum impact it is important that your firm’s thought leadership is distinctive, based on original insight or research, and addresses practical and relevant issues for your firm’s clients.
Alastair Beddow explains why
professional firms should invest
in thought leadership.
Examples of recent thought leadership Meridian West has helped to deliver include:
BDO - Telecoms Risk Factor
A global study of emerging risks for leaders in the telecommunications sector.
A&O - Unbundling a market
Trends in procuring legal services among 200 GCs and Heads of Legal at corporates and financial institutions.
BNP Paribas - Media Tech London
Research among London occupiers in the tech and media sectors on trends in office space usage.
Grant Thornton - SPA market best practice
Research into market best practice approaches for drafting sale and purchase agreements (SPAs).
South Square Chambers - Cross-border insolvency
Forecasting future trends in cross-bored insolvency based on insights from industry experts.
Planning a thought leadership campaign: top tips
How to use thought leadership to build your personal brand
