Thought leadership

Thought leadership for the professional, financial and business-to-business sectors.

We have been delivering thought leadership campaigns since 2001.  Over those years we have honed our craft and expanded our capabilities, working with businesses across professional services, private equity and financial services.

Our approach is to be creative but rigorous.  We never lose sight of the fact that research needs to deliver impact – increasing revenues, educating your clients, strengthening relationships and enhancing your business’s reputation.

Our Thought Leadership team

We have learnt that to create great thought leadership needs a great team with complimentary skills.

Our team delivers expertise at every stage of a project, from designing the initial concept through to coaching your fee earners on using thought leadership with their clients to maximise their business development success rate.

Learn more about the Meridian West Team

thought leadership team

Data visualisation tools

Dynamic tools that engage your audience can help bring your research to life.

Personalised thought leadership, benchmarking tools and maturity curves combined onto a single platform deliver powerful client insights.

Examples of data visualisation tools:

Dynamic data visualisation

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Thought leadership dashboards

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Find out more about our thought leadership services

We support our clients through every stage of a thought leadership campaign. We help build a detailed plan, identifying the topics that will resonate, then gather meaningful research using techniques that go beyond traditional research methods.  We then employ advanced analytical techniques to deliver results that will engage with clients using innovative personalisation, dashboards and digital tools to share our findings.

thought leadership ideas

Campaign Planning

We help you plan high impact thought leadership campaigns

qualitative & quantitative research

Research

We deliver exceptional quantitative, qualitative and desk research

thought leadership content

Content

We turn arresting research & analysis into compelling digital, print & social content

Some of our Thought Leadership clients

Thought leadership clients
 

The team did a fabulous job at delivering within our tight timeline and budget. Many thanks for making our annual Global Automotive Executive Survey such as success – we appreciate all your efforts.
Meghan Bested, KPMG

I’ve worked closely with Meridian West on a number of projects including a high profile global C-Suite engagement programme (which Ben and his team delivered for PwC for more than 4 years). He is always strategic and professional  – also, great at managing challenging stakeholders and a good judge of ‘the mood in the room’. His skills in listening and challenging our thinking ensured creative, bespoke and highly effective solutions. I would not hesitate recommending Ben to anyone seeking real expertise in delivering highly complex research-led projects across all audiences.
Suzanne Snowden, Senior Marketing & BD Professional, Director, Message Consulting Ltd

The team took control of the project from the outset. The project manager was able to advise us thoughtfully along the way, was incredibly responsive at all times and delivered on time and to budget. The handful of issues we encountered along the way were dealt with very professionally.
Executive Advisor, International Law Firm

Get in touch

To enquire about our full range of services and to discuss your requirements:

Contact: Helen Trudgeon