Campaign planning

Generate ideas with impact

Meridian West’s ideation and architecture services help you plan high impact thought leadership campaigns. We help you plan your overall strategy, understand your competitors’ activities and identify the themes that will engage your audience. We help you maximise return on investment.

Our campaign planning services include:

Impact assessment studies

Before moving into the Ideation and Architecture Phases, we review your thought leadership campaigns – their impact, level of engagement from clients and internally, and benchmarks vs. competitors.

Ideas Lab

In the Ideation Phase we deliver highly engaging, fully interactive workshops with your stakeholders to identify the right themes and to plan your campaign.

Campaign strategy

In the Architecture Phase we help you create the strategy and business case for one, or several, Thought Leadership campaigns

Meridian West’s Ideas Lab

Examples of thought leadership Meridian West has helped to deliver include:

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Meridian West's Ideas Lab

Download our Ideas Lab one pager

To learn more about our Ideas Lab, please contact Ben Kent

Find out more

To enquire about our full range of services and to discuss your requirements:

Contact: Ben Kent