Business Buyers Barometer 2018

Meridian West’s Business Buyers Barometer is the leading independent, multi-subscriber tracking study exploring the needs and perceptions of buyers of professional services.

Meridian West’s Business Buyers Barometer provides insight which can help professional firms to:

Sample findings from 2017

Meridian West provides access to data through an interactive Tableau dashboard. See an example of some of the findings from 2017 by clicking the image below.

The research participants

The 2018 Business Buyers Barometer will gather views from 800 senior buyers of professional services. This represents the most comprehensive study of the UK business buyers and their needs.

The research will include:

  • 600 C-suite and Director-level buyers of accountancy, business consultancy and advisory services: CEOs, MDs, FDs, CFOs, FCs and Tax Directors.
  • 200 C-suite and Director-level buyers of legal services: CEOs, MDs, Heads of Legal, General Counsel.

The research covers a range of companies large corporates (FTSE-listed and equivalent) to SMEs (minimum £20 million turnover). Robust numbers will be collected to allow comparison across different UK regions and business sectors, and buyers of all the leading professional services providers.

Research themes and content

The 2018 Business Buyers Barometer covers a broad range of thematic areas that will allow subscribers to gather a complete picture of the market across the different stages of the typical client lifecycle. We will provide answers to the following strategic questions.

What issues are on the agenda for UK businesses? What is the demand for external help and external spending patterns? Which professional firms have the strongest brand awareness and reputation? What is the perceived market “sweet spot” for each firm? What behavioural factors influence buying decisions and use of professional advisers? How does each of the firm’s performance benchmark for client service delivery? What do buyers view as service innovation and investment priorities?

Sophisticated market segmentation

Meridian West will use the Business Buyers Barometer data, alongside externally sourced data about the companies taking part in our research, to create a compelling market segmentation based on different corporate life stages and their needs.

This segmentation will help subscribers to:

  • Understand the demographic characteristics and key strategies for different types of buyer of professional services, and how their impacts their demand for professional advice;
  • Use the information to help inform marketing, targeting and go-to-market strategies for different types of client;
  • Better align their firm’s propositions with the specific needs of companies at each stage in their business buying lifecycle.

Fully contextualised recommendations

Meridian West delivers much more than data. We help subscribers make sense of the Business Buyers Barometer and use the insight to help inform the strategy and business development challenges and opportunities facing their firm.

With this in mind, Meridian West will:

  • Create a personalised analysis pack showing how each subscriber performs and benchmarks against competitors;
  • Facilitate in-person debrief and action-planning sessions with subscriber firms to take them through the findings and implications arising;
  • Contextualise analysis with findings with other Meridian West proprietary research on buyers and professional services and their needs;
  • Provide clear, evidence-based strategic recommendations for subscribers based on Meridian West’s two decades on experience helping professional firms to become more client-focused.

Subscriber options

Find out more

To enquire about subscribing to the Business Buyers Barometer, or to discuss it in more detail please get in touch:

Contact: Helen Trudgeon 

Email: [email protected]

Phone: +44 (0)20 7261 4703