Ben Kent and his guests explore client journey mapping and segmentation techniques and how they can be applied to a professional services contex. They go on to explore lessons that can be learned from consumer industries and how the insights generated can be used to improve business performance, and change fee-earner behaviours.

Ben Kent is joined by Prity Kanjia (Business Development – Global Markets at Freshfields), Miles King (former CMO at Arup and Marketing Director at Diageo) and Alastair Beddow (Managing Director at Meridian West).

Our weekly series of virtual breakfasts – You bring the breakfast, we bring the insight – will help you stay plugged in to the latest news and thinking from experts in our sector. We will provide up-to-date insights, you provide the avocado.

Learn more about our webinar series or to discuss our wider services:

Contact Helen Trudgeon