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Following great feedback from everybody who has been part of our virtual breakfast each Tuesday morning, we are pleased to announce another six in our series.

We’re continuing to feature a great panel of guests and topics to help your firm stay agile and client-focused at this uncertain time. If you or your colleagues, have missed any in the series so far, you can catch up on demand via the Meridian West YouTube channel.

Tuesday 26 May, 9:00-9:30

Planning an effective campaign: lessons from Meridian West’s thought leadership benchmark

Ben Kent with guest hosts Matt Baldwin of Coast Communication, Jeremy Grant, Senior Content & Thought Leadership Editor and Director PwC, and writer and journalist Matthew Yeomans

As clients look to their professional advisers for fresh insights on how to rebuild their businesses, thought leadership is an important business development tool. We explore what lessons for campaign design and roll-out can be gained from Meridian West’s recent thought leadership benchmark study.

Tuesday 2 June, 9:00-9:30

New client journeys and segmentation approaches for the new business development environment

Ben Kent with guest hosts Miles King, former CMO at Arup, and Prity Kanjia, Global Markets Business Development Manager with Freshfields

In this new business development environment the typical client journey – through both the sales and delivery cycles – has been turned on its head. We explore how new approaches to client segmentation and journey mapping will help professional firms be responsive to client needs.

Tuesday 9 June, 9:00-9:30

Steps for successful business model and proposition development

Ben Kent with guest hosts Paul Avis, Marketing Director at Canada Life and entrepreneur Jeremy Tobias-Tarsh

Professional firms recognise the need to refresh and adapt their offerings to clients as they emerge from this current crisis. We explore how firms can make smart choices about business model and proposition development to ensure they respond effectively to changing demand for services.

Tuesday 16 June, 9:00-9:30

Client experience metrics: do your KPIs reflect what’s important in this new operating environment?

Alastair Beddow will be joined by client insights experts from across professional services

What changes do professional firms need to make to ensure their client experience data and KPIs reflect new strategic priorities? How can more savvy use of client data and insight be used to help firms chart a course through this crisis and beyond?

Tuesday 23 June, 9:00-9:30

Building an effective marketing team for the new era

Alastair Beddow with guest hosts including Susanne Pugsley, Managing Director of Pugsley Sidwell Business Development

We examine the key skills and roles required within marketing and business development teams as professional firms refocus their activity. With budgets under pressure, how can teams remain productive and support business goals effectively?

Tuesday 30 June, 9:00-9:30

The end of the beginning? Transitioning to a new professional services sector

Alastair Beddow and Ben Kent with guest hosts including Milan Dalal, Director of Brook Intelligence, Mary Bonsor, CEO and Co-Founder of F-LEX, and Christina Blacklaws, former President of the Law Society

In our twelfth virtual breakfast we reflect on what we have learned through the series so far, touching back in with some favourite guests from past webinars to understand how their views have developed. We also look to the future, with updated insights on the likely impact on your clients’ industry sectors.