How to create compelling thought leadership that generates new business
Download the how to guide
This How to guide offers a practical, step-by-step approach for business developers and marketers to create and roll-out a thought leadership campaign within their organisation. It is based on Meridian West’s two decades of experience creating award-winning and market-leading thought leadership campaigns for a wide variety of clients around the world.
Sample extract:
Section 1: What is thought leadership?
At Meridian West we define thought leadership as:
“An insight-based publication or campaign on a subject of current interest, commissioned with the aim of attracting media coverage, building your brand, and engaging with a wide audience which includes clients, prospects and colleagues.”
Thought leadership campaigns comes in many forms, but genuine thought leadership always delivers relevant, insightful content to clients. It can encompass a range of different topics and approaches including:
- A flagship research campaign featuring data from interviews with hundreds of C-suite leaders
- A myth busting study about the common issues facing clients
- A practical how-to guide highlighting market practice
- A forward-looking view on trends impacting a particular market segment
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Table of contents
Section 1: What is thought leadership?
Section 2: Why invest in thought leadership?
Section 3: The benefits of thought leadership
Section 4: What does good thought leadership look like?
Section 5: A strategic approach to thought leadership planning
Section 6: Meridian West’s Ideas Lab
Section 7: Key questions to support your thought leadership initiatives
Section 8: Securing internal buy-in for thought leadership
Section 9: Identifying and refining topic ideas
Section 10: Choosing the appropriate research methodology
Section 11: Making the most of your research
Section 12: Making the most of a limited budget
Section 13: Maximising the impact of the campaign roll-out
Section 14: Tips from leading professional service marketers