Thought leadership in 15 minutes | personalising thought leadership
How do you deliver personalised thought leadership and how do you decide whether a personalised route is the best option? In this session we discussed how Allen & Overy used personalised thought leadership as part of their recent Legal Innovation Benchmarking Report to drive opportunities with clients.
Our panel:
- Ben Kent, Director, Meridian West
- Hooman Bassirian, Senior Manager, Campaigns and Content Marketing, Allen & Overy
More about Thought Leadership in 15 Minutes
We’ve created a series of 15 minute masterclasses to provide practical guides that take you through the latest tactics for delivering a successful campaign. We’re be joined by real experts from across professional services who discuss their experience of what really works (or doesn’t!).
We’ve distilled these masterclasses into 15 minute interviews to ensure we remain direct and on point. We also include a bonus 15 minute post-interview Q&A, for those of you who’d like to further to discussion.
