New proposition development
Markets move quickly, which means that the needs of your clients are constantly changing. With risk and volatility high on the agenda, clients are looking for reassurance and trusted advice. They are also looking for new ways of working with professionals: technology, automation and data analytics provide are changing now advice and insight can be delivered to clients.
Meridian West can help your firm to:
- Assess the potential market demand for new service propositions
- Test how the features, benefits and delivery model of a new service resonate with your target market
- Identify the right operating model, price point and marketing campaigns needed to launch new propositions
- Model the economics and business case of launching a new proposition
- Draft marketing messages to support the development and roll-out of new services