We’ve created a series of 15 minute masterclasses to provide practical guides that take you through the latest tactics for delivering a successful campaign. We’ll be joined by real experts from across professional services who’ll discuss their experience of what really works (or doesn’t!).  We’ve distilled these masterclasses into 15 minute interviews to ensure we remain direct and on point.

1. Your 2021 thought leadership campaigns

Tuesday 3rd November 2020

Time: 13:30 – 13:45

How to choose the right themes, plan your campaign and get buy-in from your senior stakeholders for your thought leadership programme in 2021.

We will be joined by experts who will share their experiences of planning and executing thought leadership campaigns.

Our panel:

2. Cutting edge research techniques

Tuesday 10th November 2020

Time: 13:30 – 13:45

The latest tools and techniques we use to deliver thought leadership for our clients, including video interviews, virtual insight gathering and advanced segmentation.

Members of the Meridian West team share their expertise and experience of deploying this methodology on our clients’ thought leadership campaigns.

Our panel:

3. Personalising your thought leadership

Tuesday 17th November 2020

Time: 13:30 – 13:45

How dashboards can deliver personalised insight to your clients and wider target audiences, including a look at our own Thought Leadership Dashboard.

Our panel: tbc

4. From research to conversations

Tuesday 24th November 2020

Time: 13:30 – 13:45

How to develop great outputs and get meetings with clients. We’ll be joined by speakers who will share their experience of creating MPF Award-winning thought leadership that gets real traction with clients.

Our panel: