Our short series of 15 minute masterclasses provides practical guides that take you through the latest tactics for delivering a successful thought leadership campaign. Experts from across professional services discuss their experience of what really worksm distilled into 15 minute interviews – with a bonus 15-minute Q&A.

1. Your 2021 thought leadership campaigns

3 November 2020

In the first in our series of thought leadership masterclasses we looked at planning your campaings for the year ahead. Experts from across professional services discuss how to choose the right themes, plan your campaign and get buy-in from your senior stakeholders for your thought leadership campaigns.

2. Innovative thought leadership research techniques

10 November 2020

A look at the latest tools and techniques to deliver thought leadership for our clients, including video interviews, virtual insight gathering and advanced segmentation.  Members of the Meridian West team share their expertise and experience of  methodologies methodology on our clients’ thought leadership campaigns.

3. Personalising your thought leadership

17 November 2020

Our panel:

How do you deliver personalised thought leadership and how do you decide whether a personalised route is the best option? In this session we discussed how Allen & Overy used personalised thought leadership as part of their recent Legal Innovation Benchmarking report to drive opportunities with clients.

4. From research to conversations

24 November 2020

How do you develop great outputs and get meetings with clients? Our speakers share their experience of creating MPF Award-winning thought leadership that gets real traction with clients.