The future of work | purpose-driven business | investing in ESG | digital transformation

Meridian West’s spring 2021 webinars focus on the megatrends transforming the business world, and what this means for your thought leadership and content marketing campaigns.  Each webinar will focus on one of the hot topics and showcase recent thought leadership, to help you understand what these megatrends mean for your firm and its clients.  Meridian West has assembled a panel of industry experts for each webinar who will give their take on the hottest topics of the moment.

The future of work

The way we work has fundamentally changed over the last nine months. How will COVID-19 impact future talent, space and technology strategy? We discuss with:

  • James Norton Director, JLL
  • Kimberly Bradshaw CEO, Spotlight HR
  • Tom Dobree Manager, Graduate & Early Careers Team, Freshminds
  • Alastair Beddow – Managing Director, Meridian West

Build back better: balancing purpose and profit

In the second of four webinars exploring thought leadership megatrends, Meridian West considers the growing popularity of purpose-led organisations, what this means for professional services firms and B2B organisations and their thought leadership campaigns.

We examine purpose-led business with:

  • Tamara Griffin HR Consultancy Services
  • Nick Misquitta Senior Business Development Manager, Bates Wells
  • Tim Skipper Managing Director, Totum
  • David Stead Chief Strategy Officer at Maanch
  • Paul Ioannou Social sustainability and strategy consultant
  • Alice Francis Senior Consultant, Meridian West

Investing in ESG

We consider the role of ESG (environment, social, governance), how it is shaping investment decisions and marketing strategies, and what this means for professional advisors and their thought leadership campaigns.

We explore the investor perspective with:

  • Nigel Clark Global Head of Marketing and Communications, SLR
  • Jolyon Ridgwell Investment Manager, Blackfinch Investment
  • Matthew Yeomans author and content strategist on fintech, sustainability and ESG
  • Jonathan Litterick Senior Consultant, Meridian West

This session is chaired by Andy Knox, an independent consultant with asset management experience.

Client-driven change: Covid as a catalyst for digital transformation

COVID-19 has accelerated the adoption of digital technologies across a variety of industry sectors. We debate what this means for professional firms and their clients with:

  • Briege Kearney Chief Marketing Officer, Azets
  • Fraser Campbell UK Head of Accounts & Business Advisory Services, Azets
  • Richard Kemp Founder,Kemp IT Law
  • Ben Kent  Director, Meridian West

Balancing purpose and strategy

24 March 2021
09:00-10:00 GMT

Organisational purpose has risen up the agenda as businesses seek to redefine their goals and values beyond the profit motive. We examine purpose-led businesses, and the reputational and commercial opportunities or risks for them.

  • Allan Evans Global Head of Business Development and Marketing, BDO
  • Alice Francis Senior Consultant, Meridian West
  • Nick Misquitta Senior Business Development Manager, Bates Wells
  • David Stead Chief Strategy Officer at Maanch

Balancing purpose and people

4 May 2021
9:00 – 10:00 GMT

We look at Purpose from the People perspective, its impact internally on existing staff, and what it means for attracting new people to your firm. We will be discussing key areas including:

  • Does purpose need to be driven by the leadership team to be successful?
  • How do you embed purpose without 100% support from your leadership team?
  • How do you manage purpose in a multi-generational organisation?
  • How do you measure and reward fee earners in a purpose-driven business?
  • Do your hiring policies align with your Purpose strategy?
  • Is having a strong purpose essential to attracting and retaining staff?

Our panel includes:

  • Joanna Worby Managing Partner, Brachers
  • Paul Ionnau Social sustainability and strategy consultant
  • Alice Francis Senior Consultant, Meridian West
  • Tim Skipper Managing Director, Totum

The session is chaired by Matt Baldwin, Managing Director of Coast Communications.

We hope you can join us!

Each session, chaired by Matt Baldwin, Managing Director of Coast Communications, begins with an overview from Meridian West on the topic and the thought leadership trends we are currently seeing. Discussion continues with a panel of experts from across professional services and beyond, sharing their own perspectives and where they consider thought leadership should focus.

We hope you can join us!