“The underlying challenge facing professionals when asked to embrace social media is quite straightforward,” says Emily Miller. “It is what to say and how to say it. And in terms of thought leadership that can easily be addressed.”
“We ask that professionals put themselves in their clients’ shoes and look at what would support and help them. What are they likely to find interesting? And only then how should content and insights be shared.”
All you have to do is look at the infographic below to understand why professionals, not just the BD or marketing teams, need to proactively use LinkedIn as a channel for communicating thought leadership. LinkedIn is a ‘go to’ source for business information and articles so professionals should be sharing thought leadership content as status updates and LinkedIn articles as well as personalised messages to key clients and prospects.
With only 1% of monthly LinkedIn users posting weekly, it’s easy to stand out from the crowd if you make smart use of LinkedIn as a thought leadership campaign channel.
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