{"id":8615,"date":"2026-02-09T11:01:56","date_gmt":"2026-02-09T11:01:56","guid":{"rendered":"https:\/\/www.meridianwest.co.uk\/result-gateway-case-study\/"},"modified":"2026-10-15T22:04:35","modified_gmt":"2026-10-15T22:04:35","slug":"reward-gateway-case-study","status":"publish","type":"page","link":"https:\/\/www.meridianwest.co.uk\/us\/reward-gateway-case-study\/","title":{"rendered":"Result Gateway Case Study"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Reward Gateway - Economic Value Study<\/h2>\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The Reward Gateway campaign was a research\u2011led thought leadership program built around an \u201ceconomic value study\u201d on the ROI of people initiatives.<\/p>\n

Reward Gateway, led by CMO Mark South and Alex Powell, partnered with Meridian West to design a complex survey that persuaded 430+ companies to share sensitive data on spend, engagement and business outcomes, enabling them to quantify how HR and people initiatives drive net profit and growth. The core output was a flagship report plus an always\u2011on benchmarking dashboard, which clients can use to see where they \u201cplot\u201d against peers and generate personalized graphs and insights for internal business cases.<\/p>\n

The campaign was then activated through targeted marketing and sales enablement: sales and CS teams use the study and dashboard in conversations with prospects and clients, while a results video is used internally across the Edenred group to demonstrate that how the campaign is helping both to win new business and to secure future marketing budget.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\"Screenshot<\/figure><\/div>
\"Screenshot<\/figure><\/div>
\"Screenshot<\/figure><\/div>
\"Screenshot<\/figure><\/div>
\"Screenshot<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
Companies\u200b participated<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
Pipeline Value<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
Report Downloads In First Month<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
Countries represented<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
Employees\u200b represented<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n
<\/div>\n \n
\n \n
\n What our clients say <\/div>\n \n
\n \n
\n Instead of staying within our bubble, where everybody just accepts you can't prove ROI, Meridian West helped us really push beyond to where we're one of the very few companies in this industry that's having this conversation. <\/div>\n \n
\n Alexandra Powell <\/div>\n \n
\n Director of Insights, Reward Gateway <\/div>\n \n <\/div>\n \n \n <\/div>\n <\/div>\n \n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Reward Gateway – Economic Value Study The Reward Gateway campaign was a research\u2011led thought leadership program built around an \u201ceconomic value study\u201d on the ROI of people initiatives. Reward Gateway, led by CMO Mark South and Alex Powell, partnered with Meridian West to design a complex survey that persuaded 430+ companies to share sensitive data […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8615","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.meridianwest.co.uk\/us\/wp-json\/wp\/v2\/pages\/8615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.meridianwest.co.uk\/us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.meridianwest.co.uk\/us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.meridianwest.co.uk\/us\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meridianwest.co.uk\/us\/wp-json\/wp\/v2\/comments?post=8615"}],"version-history":[{"count":1,"href":"https:\/\/www.meridianwest.co.uk\/us\/wp-json\/wp\/v2\/pages\/8615\/revisions"}],"predecessor-version":[{"id":8620,"href":"https:\/\/www.meridianwest.co.uk\/us\/wp-json\/wp\/v2\/pages\/8615\/revisions\/8620"}],"wp:attachment":[{"href":"https:\/\/www.meridianwest.co.uk\/us\/wp-json\/wp\/v2\/media?parent=8615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}