Matthew has more than 25 years of experience working as a writer, editor and communications consultant. He has provided content strategy and thought leadership writing services to many clients including HSBC, Nike, BASF and Lloyds Banking Group.

Matthew started his career as a journalist and editor, contributing to a range of publications including Time, The New York Times, National Geographic and Fortune. Later in his career Matthew founded the consultancy Sustainly, and co-founded the media company Social Media Influence.

He is the author of the book Trust Inc. – How Business Gains Respect in a Social Media Age, (Routledge, 2018).

Matthew also lectures at Cardiff University as part of the MBA and Journalism programme.

+44 (0)20 7261 4700


Trust Inc.

How business wins respect in a social media age

In this book Matthew Yeomans explains why embracing sustainability is key to helping companies articulate their sense of purpose (and their reason to exist) in a world where social media is eroding trust in all institutions. The book shows how social media has made sustainability a mainstream concern for all society, how it compelled companies to be more authentic and accountable in their actions and how it will continue to shape how companies communicate the importance of sustainability to all of society.

This book is a powerful guide for both communication and marketing professionals in business, especially Fortune 500, FTSE 250 companies and agencies, on how to use social media to communicate with their audiences and stakeholders in an authentic way. It is also a guide/text book for the growing field of sustainability communication in higher education.