Matthew has more than 25 years of experience working as a writer, editor and communications consultant. He has provided content strategy and thought leadership writing services to many clients including HSBC, Nike, BASF and Lloyds Banking Group.
Matthew started his career as a journalist and editor, contributing to a range of publications including Time, The New York Times, National Geographic and Fortune. Later in his career Matthew founded the consultancy Sustainly, and co-founded the media company Social Media Influence.
He is the author of the book Trust Inc. – How Business Gains Respect in a Social Media Age, (Routledge, 2018).
Matthew also lectures at Cardiff University as part of the MBA and Journalism programme.