Matthew has more than 25 years of experience working as a writer, editor and communications consultant. He has provided content strategy and thought leadership writing services to many clients including PwC, HSBC, Nike, BASF and Lloyds Banking Group.
Matthew started his career as a journalist and editor, contributing to a range of publications including Time, The New York Times, National Geographic and Fortune. Later in his career Matthew founded the consultancy Sustainly, and co-founded the media company Social Media Influence.
He is the author of the book Trust Inc. – How Business Gains Respect in a Social Media Age, (Routledge, 2018).
Matthew also lectures at Cardiff University as part of the MBA and Journalism programme.