25 years helping B2B firms understand their clients, build their brand and lead their thinking.

Client Listening Masterclass Series

Thursday, June 5th, 2025
4:00 pm - 5:00 pm BST
Masterclass

A series of 6 one hour online classes – £996 per delegate

This comprehensive COURSE of SIX ONE HOUR WEBINARS draws upon Meridian West’s two decades of experience helping the world’s leading professional firms develop and enhance their client listening programs.

It is an intensely practical program, led by tutors will real-world experience delivering some of the most successful client listening programs in the professional services sector.

Our expert faculty brings unparalleled experience in client listening and strategic insights:

Ben Kent, Founder Director – Pioneer in professional services client listening with over 25 years’ experience advising firms on strategic growth
Bertie Heppel, Associate Director – Specialist in designing research programs that uncover commercial opportunities as well as feedback
Silvia Grigoroiu, Director – Expert in client listening technology and program scalability, having led major global insight programs

Who Should Attend

This program is ideal for:

– Client listening program managers looking to enhance existing programs
– BD and marketing leaders responsible for client experience
– Partners and practice leaders seeking to improve client relationships
– Client relationship managers wanting to strengthen key accounts

What You’ll Learn

Over six practical modules, you’ll discover how to:

Session 1 – Build a compelling business case for client listening investment
Session 2 – Design and conduct research that delivers genuine insights
Session 3 – Leverage AI and technology to scale your program
Session 4 – Create impactful reporting that drives action
Session 5 – Implement closed-loop feedback processes that deliver ROI
Session 6 – Build the beginnings of a client-centric culture that turns feedback into growth

Module Dates – 2025 (each module starts at 4pm UK time / 11am EST

Thursday, June 5
Thursday, June 12
Thursday, June 19
Thursday, July 3
Thursday, July 10
Thursday, July 17

Download more information here: Masterclass info.

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