Published bi-weekly for marketing and business leaders in professional services. Practical insights, research, and roundtable discussions.
From Feedback to Strategy: 4 practical steps
How leading firms turn client insight into growth decisions Most professional services firms now listen to their clients. Around 95%...
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Why Client Exposure Might Be Your Best Retention Tool
Ask most professional services firms about associate development and they will point to technical training programs, exam support, and structured...
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NPS in B2B: A useful signal, not a complete answer
Look beyond the score Net Promoter Score has survived more than two decades of management fashion, which is no small...
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Looking Out, Not Just In: How Client Journey Mapping Helps Professional Firms Escape Their Own Echo Chamber
Most professional services firms don’t set out to be inward-looking. But it happens gradually, and almost invisibly. A methodology gets...
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Lessons learned from Meridian West’s Client Listening Masterclass series
From project to discipline In many organizations, client listening is treated as a project or a periodic exercise. One of...
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Your MBD Team Is Your Growth Strategy. Act Like It.
There’s a moment in most professional services firms when someone in marketing or business development is asked to justify their...
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Why Client Listening Stalls When Marketing Owns It Alone
Imagine hearing the same complaint twice in six months: pricing feels inconsistent, updates arrive too late, and partners seem to...
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How to Know If Your Client Intelligence Is Working For You
Most professional services firms run some form of client listening program. According to recent research, 96% collect feedback from clients...
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Good Intentions Don’t Build Client Relationships
Most Associates in professional services firms understand the importance of building client relationships. Ask them, and they’ll tell you it...
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