Published bi-weekly for marketing and business leaders in professional services. Practical insights, research, and roundtable discussions.
Your MBD Team Is Your Growth Strategy. Act Like It.
There’s a moment in most professional services firms when someone in marketing or business development is asked to justify their...
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Why Client Listening Stalls When Marketing Owns It Alone
Imagine hearing the same complaint twice in six months: pricing feels inconsistent, updates arrive too late, and partners seem to...
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How to Know If Your Client Intelligence Is Working For You
Most professional services firms run some form of client listening programme. According to recent research, 96% collect feedback from clients...
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Good Intentions Don’t Build Client Relationships
Most Associates in professional services firms understand the importance of building client relationships. Ask them, and they’ll tell you it...
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Why Most Thought Leadership Remains Unread
Your firm spent six months developing that flagship report. The research was solid, the insights compelling, the launch well-orchestrated. Three...
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The 4 Questions Clients Wish You Had Asked
Clients take the time to provide feedback. They complete surveys, participate in interviews, and attend feedback sessions. Yet across thousands...
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Why Professional Services Firms are standardising surveys + interviews
Professional services firms are getting serious about client listening. It is not a “nice to have”, but a core commercial capability....
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The Client Exposure Gap
A curious pattern emerged when we mapped lawyer satisfaction against client contact. Lawyers with minimal client exposure reported 53% day-to-day...
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