Fresh from lively conversations at two of this year’s premier industry events – the LMA Conference (Legal Marketing Association) and AAM Sumit (Association for Accounting Marketing) – it is clear that the expectations for MBD teams in legal and professional services firms have never been higher.
Today’s MBD team is expected to support firm growth, anticipate strategic pivots, and coach fee-earners to deliver exceptional experiences for their clients. With MBD time and budgets continually under pressure MBD professionals need smart strategies to respond to these pressure points.
Join Alastair Beddow (Managing Director, Meridian West) and Brenda Plowman (Strategic Advisor, Meridian West) as they explore the trade-offs and investments that MBD teams are making – including into AI – to operate successfully in this rapidly changing environment.
The webinar will help you to:
– Identify what pressure points are top of the agenda for MBD teams right now, and how stakeholder expectations of MBD’s role are changing.
– Learn from examples of how cutting edge MBD teams are responding to these pressure points to support their firm’s strategic priorities.
– Understand how Meridian West’s CoreClarity is equipping MBD teams with deeper insights about CX and client relationships to turbocharge firm growth and boost client loyalty.