Ayush Verma is an Analyst at Meridian West, working across a variety of thought leadership, brand tracking and strategy projects.
Since joining the firm, he has developed a specialism in data analysis and dashboard creation, alongside qualitative insight and thought leadership content production.
Prior to joining Meridian West, Ayush completed an MPhil in Development Studies at the University of Cambridge, building on a first-class degree in BA International Development from King’s College London, where he was awarded the Head of Departments’ Prize for Engagement. Across both his master’s thesis and undergraduate dissertation, Ayush designed and led extensive qualitative studies on economic value and social policy, grounding him in critical insight-driven research that underpins Meridian West’s client work.