Addleshaw Goddard - Perfect Harmony
The Perfect Harmony campaign is a research‑driven Thought Leadership initiative by law firm Addleshaw Goddard, exploring what creates “perfect harmony” between General Counsel and senior executives/boards.
The firm and Meridian West conducted interviews with over 100 GCs, executives and board members at large corporates to understand which GC behaviours company boards value, where relationships break down, and how in‑house legal teams can add more strategic value.
Interviewed +100 GCs, Execs & C-Level
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Meridian West designed and executed the “weighty” research that gave the campaign authority and a clear narrative gap to explore between GCs and the C‑suite.
CMO, Addleshaw Goddard