Alastair Beddow and Lesley Hornung, CMO of HLB are delivering a talk at the AAM Summit exploring how Meridian West’s CoreClarity tool has supported HLB in delivering a more personalised approach to content activation, resulting in greater reach for HLB’s content and enhanced value for the firm’s clients and prospects.
They will identify key moments in the development and roll-out of HLB’s flagship global campaign, Study of Business Leaders, now in its sixth year, and how to apply its best practices. This campaign case study will highlight practical lessons you can apply in your own firms to enhance the impact of your thought leadership.
You will learn how Meridian West’s CoreClarity tool has supported HLB to:
– Empower clients to engage with the firm’s content in new ways.
– Equip fee-earners with relevant market insights to build deeper relationships with their clients.
– Be more efficient in producing content, freeing up more time for higher-value advisory work.
– Reinforce HLB’s positioning as a firm that understands the needs and challenges of the C-Suite.