Watch our latest webinar - Smart Strategies for Changing Times

Smart Strategies for Changing Times

Speakers

Alastair Beddow
Meridian West
Brenda Plowman
Plowman Consulting

Summary

Smart strategies for changing times: how legal and professional services MBD teams are utilising AI to respond to today’s industry pressure points

Fresh from lively conversations at two of this year’s premier industry events – the LMA Conference (Legal Marketing Association) and AAM Sumit (Association for Accounting Marketing) – it is clear that the expectations for MBD teams in legal and professional services firms have never been higher.

Today’s MBD team is expected to support firm growth, anticipate strategic pivots, and coach fee-earners to deliver exceptional experiences for their clients. With MBD time and budgets continually under pressure MBD professionals need smart strategies to respond to these pressure points.

The webinar will help you to:

  • Identify what pressure points are top of the agenda for MBD teams right now, and how stakeholder expectations of MBD’s role are changing.
  • Learn from examples of how cutting edge MBD teams are responding to these pressure points to support their firm’s strategic priorities.
  • Understand how Meridian West’s CoreClarity is equipping MBD teams with deeper insights about CX and client relationships to turbocharge firm growth and boost client loyalty.

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