This roundtable brings together client listening and BD professionals from firms with established programmes to look at what it takes to move a mature programme from good to genuinely strategic: sharper interviewing and reporting, but also insight that speaks directly to relationship, account and growth priorities. We’ll cover practical techniques for the interview itself, how to review and refresh topic guides so they capture what the firm actually needs to know, and how to get insight in front of the right people in a form they’ll act on. Expect an exchange of real experience with peers doing similar work, not a sales pitch, and plenty to take straight back into your own programme.