How to build AI readiness into the way your firm plans, creates, approves and activates thought leadership.
Knowing what AI-ready content looks like is one thing. Making it a normal part of how your team works is another. In most firms, AI readiness is still treated as a separate technical project – or a late check before publishing – rather than something built into planning, briefing, drafting and review.
It works better as part of the existing workflow, with clear ownership at each stage and experts involved where their contribution adds the most value.
In this session, Meridian West and Squiz walk through a realistic thought leadership workflow and discuss where AI readiness belongs, who should own each check and how to keep content ready over time.
See where workflows break down. The common failure points when turning client insight and expert knowledge into distinctive content.
Build readiness into planning. How to define the audience need, target questions, evidence and trusted source before writing begins.
Check the right things while drafting. Clear answers at passage level, accessible structure, explicit facts and consistent terminology.
Set clear ownership. Which checks belong to marketing, subject matter experts and digital teams.
Involve experts well. How to bring time-poor partners in early, around the argument and evidence rather than final approval.
Keep content ready over time. A simple review loop that uses real audience questions to guide improvements.