Turn AI discovery evidence into a stronger content strategy
Most firms now have some evidence about how their content performs – but turning it into clearer priorities is harder. A content audit or AI visibility score on its own does not tell you which gaps matter to clients, or where the next piece of thought leadership should go.
The most useful evidence shows where people cannot find a clear, complete or credible answer. Combined with client insight, market evidence and expert judgement, it becomes the basis for a stronger content and thought leadership strategy.
In this session, Meridian West and Squiz discuss what discovery evidence can reveal, which gaps are worth acting on and how to build a continuous planning loop rather than a one-off report.
You will learn:
Read the evidence properly. What AI readiness and discovery data reveal about unanswered questions, conflicting information and weak source content.
Spot the gaps that matter. How to judge which gaps are commercially important to clients and to the firm.
Find new thought leadership opportunities. How to combine audience questions, client insight and market evidence to identify genuinely distinctive angles.
Decide what to improve, consolidate or create. A practical way to choose between refreshing, merging and commissioning content.
Build a continuous learning cycle. How to bring discovery evidence, engagement, client feedback and commercial outcomes into regular planning.