The Future of Work campaign is a long‑running, data‑driven thought leadership program that JLL has evolved since 2011 into a global survey of 1,000+ senior CRE and workplace decision‑makers, designed to evidence how organizations are transforming work, workplace and real estate. It is characterized by intensive collaboration between JLL’s research team, business leaders, and Meridian West, with around 30 internal stakeholders shaping the business questions, refining the survey (cut from ~45 to ~20 questions), and co‑interpreting results into a few powerful messages. The campaign delivers robust, profiled insights (e.g., maturity models, leaders vs “on the path”) that JLL uses both to advise clients and to steer its own service development, while also generating strong external impact, including 80+ tier‑one media articles and high‑profile coverage on CNN, Yahoo Finance, the Wall Street Journal and Fortune.