Meridian West partnered with HR tech firm Reward Gateway on an economic value study exploring ROI from HR initiatives. The project originated when Reward Gateway’s CMO identified a gap in ROI discussions at a major US HR conference, prompting research to quantify returns from HR technology investments.
The collaboration faced challenges gathering sensitive company financial data, requiring careful survey design to create universally applicable metrics across regions, industries, and organisational types. The resulting data enabled sophisticated segmentation between frontline and desk-based companies, with visualisations helping organisations benchmark their strategies.
The campaign generated impressive results, producing £2.25 million in pipeline value for Reward Gateway whilst establishing thought leadership in the HR tech sector. Key success factors included strong partnership collaboration, meticulous survey design, personalised data outputs, and sustained client engagement beyond initial publication.
The webinar demonstrates how strategic research partnerships can prove business value whilst elevating industry profile and maintaining ongoing client dialogue.
